Thursday, 31 January 2013

Shooting day

Reality vs Planning
Our filming day was meant to be 21st of January, but the date was changed to 23rd. I can judge that it was the best day for our shooting. The whole school was covered in snow and it looked really beautiful.  The day began off with us gathering into our media classroom with our crew members and discussing the continuing day. After  me and another member of our group Anna went to collect our costumes and our actors. We had several problems with our costumes, as if we didn't have the right ones, but afterwards we were given another costumes, which suited the storyboard as well.  We had to changed our main actor for several times, moreover just before starting to shoot, the last chosen actor refused to be involved because of some problems, so we went to find another actor. While we were searching for our actor, the other members of our crew went to the chosen location with the actors. Our story board wasn't changed at all, which proved that we were  well prepared. We exactly knew the stages of shooting, so we didn't have the moments when we were thinking what is going to be shoted next. We went for thriller genre. We knew that thriller audience like action, shootings, so our storyboard was based on it. We used location which was fully covered in snow, we had two soldiers wearing guns and taking their prisoner to their boss, who was meant to kill him but was killed by the prisoner's agent-partner. So all this things which you usually see in the thriller/action movies were included in our movie too, so we targeted thriller/action watching audience.

Some photos of me in the early morning


                               















Location
Some of the opening sequences were filmed in the studio, but we preferred to film outside, in the forest. The main reason for this is that we wanted to make a thriller/action movie which would take place in Siberia, so to make it look more realistic we decided to film it in the forest full of snow, so it would seem like that we are in Siberia. We wanted to attract audience who like thriller/action movies, so having our film done in the <deep forest of Siberia> was perfect and would attract our target audience. As we were making thriller, our two guards had machine guns and the agent had gun. We also had a black bag on our prisoner's head to show that he was captured. We started off with a wide shot showing the location. Than we saw the two guards holding the prisoner and taking him up the hill, a tracking of the two guards and the prisoner was used. As the prisoner was brought to the enemy agent a point of view shot was used, the agents point of view to show that he was waiting for prisoner. Then we did a point of view shot, the sniper's point of view, this was used to show that someone else is involved in the action, but no one knew who. Than we saw a low angle shot looking at the enemy agent, we did this to show that our agent is not in a good position and hasn't got the power which the enemy agent has. After straight away we did a high angle shot of agent looking at our prisoner, this was done to show that the enemy agent is in control of the situation and has got the power. After the enemy agent's short speech we did again a point of view shot of the sniper and how she kills the guard and the agent. And at the end we did a close up of the prisoner thanking his partner with a gesture, and the opening sequence finished with a wide shot of the prisoner walking down the hill.










Costumes and PropsThe costumes that we wanted to choose when we were planning our opening sequence were white shirt,black trousers and black shoes for our prisoner, black suits for the three negative characters and legens for our sniper. But it was quit difficult to obtain all this costumes, so we went easy. We dressed our two guards in a soldier uniform, the prisoner was wearing white shirt and black trousers and the main enemy agent was dressed in his costume. The main film that we were inspired by was James Bond, but also Born's movies influenced our opening sequence as well. We dressed the two guards in army uniform to show that military forces are involved in our opening sequence, the enemy agent was wearing his suit to be highlighted in the way that he differs from the two guardians, to show that he is the main "bad guy" in the thriller.









Actors and their roles
It wasn't so difficult to find the characters needed, however it was really difficult to find the main actor. The two guards in our movie were played by two students who perfectly suited the role. We chose one of the guards- Anri, because of his iron facial expression, face which hasn't got any emotions. By just looking at Anri audience would think that this actor is playing negative role. His sharp look and iron emotions made us to make him one of the guards. The second guard Mikael was chosen because of his angry look and also because his face is similar to those Russian guards who are in Siberia. We struggled quit a while with our main actor who would play the prisoner. We changed the actor three times and finally found the most suiting one. He suited the role because he has a good body structure and attractive facial expression, which suits the idea of making a movie similar to James Bond series where they have the main actor as a attractive, good looking person.





Sound
The opening sequence starts off with a diegetic music of the forest hovering. Afterwards we hear diegetic sound of footsteps and the prisoner's groan. While the two guards were holding the prisoner, one of the guards was kicking and hitting the prisoner, which meant that the prisoner did something bad and his enemies are being crucial towards him,we could  hear a didgetic sound. When the agent pointed the gun at the prisoner, we made a non-diegetic sound of heartbeat, which signified prisoner''s fear and that he was nervous. But suddenly afterwards we could hear the diegetic sound of sniper shot. We didn't use much of  non-diegetic sound, so the opening sequence would look more realistic.


Our Crew
Each of us totally contributed our effort into making the opening sequence successful. The based idea came from one of our members who's name is Theo, he offered the idea of making our opening sequence about the Russian agents and the deep forests of Siberia, after he offered that to us we began to brainstorm extra ideas and choose the best ones. We divided the crew  into different tasks to do, we did this so each of us will have something to do, and also it was quit fair. Anna for example did all the illustrations and worked with costumes, Habib currently working on editing, Theo was developing the idea and I was working with the actors. When we were choosing actors we all discussed between us who would suit the character and why. While thinking about shots and mise-en-scene again all of us were involved, we were choosing all together what shots to make and what props should be needed. We didn't have any lighting( if only natural light), so we didn't discuss it. But the main aim of all this was to choose the right mes-en-sen, good actors,proper shots and props/costumes in order to create the  thriller/action movie. Before choosing the actors, mes-en-sen, shots, costumes/props we were thinking if it would  make the opening sequence to have more tension, suspense and all this things required for the thriller/action movie. Moreover we were also thinking to suit our target audience, what kind of costumes, types of shot and actors they would like to see in our opening sequence.
Exactly my role was to choose the right actors, test their articulation and how well they can use their body language.  I casted all the chosen actors to see if they can play the characters in our opening sequence. Then I chose the ones I liked and worked with them. I showed them how to use their body language, how to make their facial expression look good (in order to convey the emotions). I worked with each of them separately, except the two guards, because their action dependent on both of them. So basically i was showing the actors how they should use their body language, facial expression and how they should play during the shooting day. When the shooting day started i was correcting the actors and helping them with their roles.

I think we have the right effect which will suit the target audience. The only thing I wasn't so happy about is that we didn't get the costumes that we wanted, so if we had to do it again, we would order the needed costumes at a proper time, not just before the shooting day. In my opinion we met our expectations and the opening sequence went well. Overall i am happy with the result. It was my first time shooting the movie and I think it is a really good experience to have, but also fun, which we enjoyed.































Sunday, 20 January 2013

Dark knight rises marketing campaign




The film < Dark Knight Rises> which was opened in cinemas in July 16, July (initial release), was supported by promotional activity from the largest roster of brands the studio has ever assembled for a national release. The Dark Knight Rises' had awesomely complex viral marketing campaign.
Much of the film’s success can be attributed to a well-planned, integrated social media campaign that included viral marketing, content marketing, mobile, and social networking. Here are some of the strategies and tactics that turned Batman into a social media superstar:


#1 – Social Media Front & Center on Official Website

Social media is well-integrated into the official website for The Dark Knight Rises, with social buttons for Twitter, Facebook, Google Plus, and Get Glue appearing prominently in the site footer on every page.
The Dark Knight Rises - Official Website

#2 – Tumbler Designer App

Also on the official website, Warner Brothers offered an app that lets fans design their own Tumber, which is one of Batman’s vehicles. Fans can colorize, customize and “drive” their creations and, of course, share them via social media channels and rate each other’s designs.
Tumbler Designer - TDKR

#3 – Video Content Marketing

In addition to the teasers and trailers, Warner Brothers made the bold decision to release a thirteen-minute viral video clip on YouTube that contains over ten minutes of fragmented film footage, free of charge.
The Dark Knight Rises - Featurette By Christopher Nolan

#4 – “Augmented Soundtrack Experience” iOS App

Warner Brothers offered a free app for iOS devices (iPhone, iPad, iPod Touch) called “The Dark Knight Rises Z+ – The Augmented Soundtrack Experience” which syncs the sonic world of Gotham City with Hans Zimmer’s evocative score. The app itself is free, but there are a number of in-app purchases available.
The Dark Knight Rises Augmented Soundtrack App

#5 – Viral Marketing Campaigns

A lot of viral marketing content was released on both viral websites as well as crossover marketing sites for products like Mountain Dew (check outDewGothamCity.com). Much of the content gave fans additional insight and background about the film’s characters, answered questions we were left hanging with from the last film, and piquéd fans’ interest with mysterious bits and pieces of new information. One of our favorites was this fake “Gotham Observer” newspaper:
Gotham Observer - Viral Marketing Newspaper

#6 – The Dark Knight Rises on Facebook

Facebook was a huge driver of traffic for The Dark Knight Rises campaign, as the marketing team shared new content several times each day that included photos, early reviews, previews, cross-promotion of apps and games, and other engaging content. The official The Dark Knight Rises Facebook page, at the time of this writing, has over 1,129,035 “Likes” and 463,678 people talking about it.
The Dark Knight Rises Facebook

#7 – Viral Twitter Campaign to Unlock Trailer

A viral Twitter campaign surrounding the film is presented as a Gotham City police investigation. Batman graffiti has been planted around the world for individuals to find. Fans were instructed to unlock still frames from the third trailer by submitting via Twitter (using hashtag #tdkr07202012) or by email “photographic evidence of graffiti related to any movement in support of the vigilante’s return.”


Pizza Hut Delivery and No Fear energy drink are the latest brands to sign up. The promotions were running throughout the summer and also included a national TV and print campaign as well as POS support in stores. Other brands involved include French Connection UK, Nokia and Nissan
Nissan UK - working with Warner Bros for the first time, the car marquee has built a campaign around its Juke model. It includes a major print campaign with artwork designed in collaboration with Gabriel Hardman - The Dark Knight Rises official storyboard artist.
Toshiba Electronics - the company is running a six week campaign to win tickets to the European premier of the movie in London.
Nokia - the only global partner on the UK roster is using the release to support the launch of its Lumia 900 smartphone. The device will come packed with move content on a pre-installed handset. A further 900 limited edition versions of the handset will carry bespoke Dark Knight Rises branding.
French Connection UK - is selling limited edition TV shirts across 70 stores nationwide. All participating stores will feature props from the movie.
Mars - Consumers can purchase the first two films in the Dark Knight trilogy with family size pouches of their confectionery.
Armani - the Italian fashion house is supplying clothes for the actors to wear during various promotional events for the film.


Was the campaign a success?
It was a "brilliant way to get fans in a tizzy over seeing a trailer," says Yamato. And the campaign came at a good time, says Travis Leamons at Inside Pulse. The impressive viral marketing for Ridley Scott's Prometheus had been stealing all of The Dark Knight Rises' thunder. And judging purely from the speed with which fans rushed to unlock the trailer, says Mark Hughes at Forbes, the campaign seems to be a rousing success.




















Sunday, 13 January 2013

Movies similar to our one



Our film is basically about Russian agents chasing our main actor who is an agent too. There are two main characters, female and male, who are both agents. The genre of our film includes action and thriller.

  Our film is probably similar mostly to James Bond movies, Hana, Salt, the Born films and long kiss good night. It is similar to James Bond movies because we also have an agent fighting against <Bad guys>,In James Bond movies there are always women involved, who either are against James Bond or on his side , mostly they are on his side, but these women are not much involved in the main action parts.  In our movie we have also woman. But she is involved in actions as well as the male agent, so there is similarity between our movies. We also have action involved in our film, for example when the female agent starts to fire at the guards and also when the last guard left is strangled by the prisoner. Our film will attract the audience of James Bond movies because our concept of the film is quite similar, we also got action, thriller, we also have woman involved in our film and lastly our main characters are also agents.


 With Born movies our film is similar in the way that the main character in the Born movies is also an agent who is fighting to relieve the truth or just to eliminate his enemies. Our films are similar in the main way that in both movies there is a male agent fighting against <the bad guys>. Our film will target Born’s audience because we also have a male agent fighting against his enemies. Born movies also involve a female character who helps the male agent, where we also got a female agent helping the male agent, we can clearly see that when the female agent rescues the second agent.


 In Hana the main character is female, young girl who is fighting with her enemies and trying to escape from her enemies’ laboratory. Our film is similar to Hana because we also got one of the main characters who is female and also the moment in the Hana movie when she is escaping is quit similar to our movie, because we also have part where one of our main characters is trying to escape from his enemies. Our movie will attract Hana’s audience because we also have the part in the movie where the female agent helps the male agent, where afterwards both of them escape from the enemies hands.

Thursday, 10 January 2013

Timing of the opening sequence

 Establishing shot to show location, showing forest    0-6s
Text comes in saying“Woods...Eastern Syberia,Russia”  6-11s
Diegetic sound of wind howling  11-16s
Medium close up showing the prisoner and the secondary guards16-30s
Close up showing the primary guard30-40s
Wide angle shot of secondary guard handling the gun to primary guard40-45s
Close up and then panning shot of primary guard hand whil he is pointing the gun at prisoner45-55s
Close up of gun55-60s
Hugh angle shot looking down at prisoner 60-65s
Low angle shot looking up at primary guard 65-70s
Extreme close up of a gun to show trigger 70-74s
S low motion showing while trigger is being pulled 74-80s
 
Bird’s eye view shot taken showing the whole scenario 80-85s
Wide angle shot of the primary guard from behind  85-95s
Close up from behind in slow motion as guard falls backwards 95-100s
Medium wide angle shot showing the other two secondary guards 100-130s
Close up tracking shot showing the sniper after she shoots the two guards 130-135s
 
Tracking shot of sniper walking 135-145s
Over the shoulder tracking shot of the sniper walking towards prisoner 145-150s
Close up of sniper reaching the prisoner’s head to take off the bag  150-160s
Close up of both characters 160-165s
Wide angle shot from behind of the prisoner and sniper walking from camera165-180s