Friday, 10 January 2014

The conventions and creativity of our music clip

 


 

 





Our opening of the video starts from a diamond in the middle of the screen and a girl dancing in slow motion in the frame of the diamond. This is quit unconventional, since the idea of a girl dancing in the frame of the diamond is not seen in many videos and is not to be expected, especially in the beginning of the clip




The shot is a close-up of our singer. The main idea of this close-up is to show the singer’s emotions and his facial expression while singing. This is quit conventional, since in most of the music clips, especially in this type, where there is no narrative and the whole clip is showing the member of the bands performing, close-ups of the members of the band are frequently used. A good example of such use of close up would be the music videos with Justin Bieber, where this type of shot is used frequently




 


In these two seconds we did a cross cutting showing the dancing girl with a huge shawl and the part of a male’s body being projected with an images of street, cars, people walking around the street. The cross cutting itself is frequently used in many music videos, being a conventional part of a video. However what was unusual and original is the dancing girl on the black back ground in slow motion and the male’s body being projected with different images, being an unconventional part of the video. This type of cutting is usually used in action music clips
 
 

The shot is a wide shot showing the whole band performing. It is a conventional part of the clip, as in mostly all music clips showing band playing it is a usual thing to see a wide shot of the whole band. This wide shot is a conventional shit and is used almost in all videos with a band performing

 
 

 
 
 
This is a medium close-up showing the guitar of the bass player and the drummer. The shot itself is conventional, as it is frequently used in clips. However what is creative is the neon triangle behind the band, which signifies the logo of band, diamond
 
 

 

 
In these three seconds we used a medium close up tracking from the side shot, to show the drummer playing. The shot itself is quit unconventional since it is not simple a tracking shot or a medium close-up but a mixture. The creativity consists in the idea of the drummer playing in the black back ground. If separated it would be quit a simple shot, but if fused it is an unconventional part of our clip.
 

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