Emily Tedrake works in the Polydor Records as a video commissioner situated in London. The record company she is working on is relatively successful and is in the process of developing. The company is a major record label, which is a part of Universal Music Group (Time Warner conglomerate).
Biography:
Emily started off as an art painter and then moved to photography industry which allowed her to have a free internship for Polydor as she already had the base knowledge. Work experience (with video director) is very important and valuable, however is unpaid. After the successful work experienced she signed a contract with an artist and the record label.
The creation of music video process:
The basic budget is set from £1000 to £100 000. The range of budget in between depends on the projected records sales and recouped monies i.e. James Blake. The promotional tool is the music video which is also the part of the marketing campaign and time needs to pass through in order for profit to cover the costs.
Treatment – Is basically everything which is needed for the actual video to be shot. First of all it is the specific location. Then you need to figure out how you are going to shoot the band, what the props would look like depending on the narrative. When decision is made about the narrative casting must be considered as well in order to choose the right actors, who would have the right star image and styling. Overall treatment covers most of the important parts of music video making.
Ellie Goulding Ellie Goulding’s Burn
In one of the music video which was shot for Ellie Gouding,
One of the music video where Ellie Gouding was the solo singer 70-100 extras were needed. The video was a 12 hour shoot on a military base. Consequently it is also the issue whether the record company have the budget and the availability for massive shots, as for example performing on military base needed permission from UK government. The music video had budget of £60 000
James Blake./ Overgrown./ Overgrown music video
The second music video Emily showed us was called ‘Overgrown’ (which is one of the Emily’s favourite’s videos) with James Blake singing.
The budget of the video was £30,000 and was directed by a very valuable and experienced director. It was shot in Los Angeles over two days. Most of it was done in post-production. The music video starts off with non-diegetic music showing us the beauty of forest and nature. As the video continues we see James Blake (the singer) walking around the forest and looking around. We are able to see the starry sky and get across the fascinating landscape with a star image. Then we see professional backer dancers following and then getting into the James’s body
White Lies promotion of music video: http://www.digitalspy.co.uk/music/news/a504267/white-lies-announce-new-single-first-time-caller-video-teaser.html
White Lies
The third music we were showed was a remake of a band called White Lies. The band is only just developing and their first attempt for music video wasn’t really professional however the band looked perfectly fitting for developing it.
The remake was shot three weeks ago. The budget was £15 000 and the director was French. The director knew exactly what he wants. He shoots lots of different images based on theme. The video was shot in Paris, representing a young band performing in the country of pretty girls and fashion.
The original video was a low budget one with a shortage amount of fans. The main aim was to make the clip look more professional and therefore attract more audience in order for profit to be made and increase the awareness of the pop band i.e. word of mouth. Remake of White Lies Video
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