Sunday, 16 March 2014

Task 1 - Conventions of the music video


Music video is an excellent tool to promote the whole band as well as the star image of the lead singer. This is done via different types of shots such as close up of face, medium shot of the whole group, which help to promote the band. While creating our music clip we were very cautions about these types of shots to be used and before shooting the clip we researched into different music clips of our genre bands, thus being more aware of what we need to do


Close Up
Close up shot is one of the most used shots in music clips to promote the member of the band, particularly the lead singer. The close up reveals the facials expressions as well as the mimics of the singer. It makes the audience to remember the lead singer, thus helping the promotion of the whole band









Showing the instrument

One of the essential parts of music video is making a close up shot of the instrument, in most cases showing the guitar or the drums. This convention is first of all supporting the idea of organic band as well as allowing the guitarist or the drummer to show of while being shot. The third picture on the right is an actual professional guitar player from the band Arctic Monkeys









Medium-wide shot

This kind of shot illustrates the whole band performing. It allows audiences to see how all the members look like together while playing. Moreover it highlights the star image of the whole band. The second picture is the 1975 group performing their music clip ‘Girls’.

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