Task 3 - Focus Group

A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea

After finishing product of any type it is important to get feedback, thus to understand the flaws and problems. By doing this you learn on your mistakes and get closer to understanding different people's tastes, gaining valuable experience.

We decided that making a such focus group would be quit useful for us, therefore we emailed a number of people to gather at a certain time in our media classroom. So the difference is that you can actually see their emotions and facial expressions, whereas by doing it on online you wouldn't be able to see. Moreover you can freely discuss with them your video, which allows them to fully express their thoughts and opinions, making the information more valid